Content Writing Fundamentals - Pre-writing Phase
Every content developer - newbie or 2-3 years in - must master these fundamental practices to become a profitable and valued professional.
How important is the pre-writing phase of content writing?
More than the writing itself.
Content writers are in huge demand today. And the demand will only go up as more businesses realize the criticality and value of meaningfully developed online content.
But being a good content writer for business requires more than just great writing skills.
You need to be an excellent information forager, collaborator, organizer, and advocate.
In this class, I’ll help you understand what you must do before you write your first word. You’ll understand the process of:
- requirement gathering,
- knowing the audience,
- defining the scope of work, and
- developing templates that’ll come handy in your career as a content writer.
You will also learn:
- what is expected of a content writer,
- what is not the work of a content writer,
- the attributes that make a good content writer,
- how to mindmap, and
- some tools and resources to improve your skills.
"Practice" is the ONLY WAY.
In the class projects, you will work on a checklist to understand the requirement of a content development project.
You’ll also fill a Project Requirement Document that will help you ascertain the time and effort involved in a project and propose a cost confidently.
It will help if you select a project to work on side-by-side, preferably one you haven’t started on.
Who should take this class?
This class is ideal for a newbie content writer or a practicing content writer who struggles with timelines and consistency. These simple tips will make you more effective, productive, and satisfied.
How much time do you have to complete the course?
You have 90 days. However, don't wait that long. Take it up as soon as you register. If you procrastinate, you may never get to it. And that would be terrible because the world needs good content writers.
Don't like the course? Get a refund.
Give the course a try. If you don't find it useful, ask for a refund within 10 days. Of course, you should have completed the course within these 10 days.
Course Curriculum
-
1
The First & Last Chapter
-
Introduction
-
Correcting assumptions
FREE PREVIEW -
You're not the whole package
-
The core skills of a content writer
-
Requirement gathering
-
Audience analysis
-
Style and form
-
Tools and resources
-
Conclusion
-
This is your chance.
Take it.
Improve your content writing experience. Be a happy writer.
Improve your content writing revenue. Be a profitable professional.
Testimonials
Garima Pande
Monica conducted a Digital and Content Marketing training for my team ane me, she is one of the best trainers in this space. Monica has in-depth knowledge of the two subjects and her past industry experience helped her connect with us better. Unlike most trainers, she shares her resources and reports which personally helped us a lot.
Joyce Pereira
Monica is an expert in Digital Marketing, she has vast knowledge on the subject which helped me understand Digital Marketing. The trainees during the training have given the best feedback and few of them have started learning it. Her training is practical which helped us to understand and practice. She is a thorough professional and I have learned a lot from her. I wish her all the best.
Sachin Bapat
For a technology startup working on a new product, it is very crucial to clearly communicate to its potential customers about the exact value addition. Monica did a fantastic job in understanding technical features of our product and then converting them into tangible benefits which can be easily understood by our customers. She provided content for our website, a presentation for the sales team, product brochures, and really simplified our job. Looking forward to working with you again on Digital and Social Media Marketing.
Navaneeth L.V.
I thoroughly enjoyed learning from and with Monica and must admit her classes made my decision to learn something new (after a couple of decades of work experience) both rewarding and enriching. Her ability to lucidly explain concepts, drawing upon her own unique work experience insights made learning both rewarding and memorable.
I found her work ethic and her approach to both learning and teaching to be contagious and a huge positive influence. No wonder she is the go-to-person for many students and businesses alike, who are looking to set up and get more from their digital pursuits.